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MBell Media

Free MER Target Calculator

What should your MER target be?

Start with your margins. Choose what you want left after ads. Get a MER target built around your business.

Step 1 of 2Your margin

What’s left before you pay for ads?

Your margin after product costs, fulfilment, payment fees and other variable costs, before advertising and fixed overhead. Use revenue after refunds and discounts, excluding sales tax.

Two steps. No email required.