Quick answer: Facebook Ads and Meta Ads are the same thing. When Facebook rebranded to Meta in October 2021, the advertising platform kept all its features—it just got a new name.
The Rebrand Explained#
In October 2021, Facebook, Inc. became Meta Platforms, Inc. For advertisers: Facebook Ads became Meta Ads, Facebook Pixel became Meta Pixel, Facebook Business Suite became Meta Business Suite. See Meta's official announcement.
What Actually Changed#
The interface updated, Advantage+ features expanded, privacy/tracking changed (iOS 14.5), and cross-platform emphasis increased. But your campaigns, data, and audiences remained identical. See our beginner's guide for current best practices.
Should You Update Your Terminology?#
Use 'Meta Ads' for formal proposals and documentation. 'Facebook Ads' is still fine in casual conversation. The platform doesn't care what you call it.
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