You're spending money on Google Ads. But do you actually know which clicks turn into customers? Conversion tracking is the difference between guessing and knowing—without it, Google can't optimize effectively.
Google Tag and Tag Manager#
The Google Tag is your base tracking code. We recommend using Google Tag Manager (GTM) for flexibility—deploy and update tags without developer involvement, test before publishing, and manage all tracking in one place.
Enhanced Conversions#
Enhanced conversions send hashed first-party data (email, phone) alongside conversion events, recovering 15-30% of conversions lost to privacy restrictions. Essential for accurate measurement in 2025.
Setting Up Conversion Actions#
Track purchases with dynamic values, form submissions, phone calls, and key page visits. Set appropriate conversion windows based on your sales cycle. Use 'Every' count for purchases, 'One' for leads.
Offline Conversions#
For businesses with offline sales, import conversion data back to Google Ads. Capture GCLID from URL parameters, store in CRM, and upload when leads convert to customers.
