Before making changes, you need to know what's actually broken. This audit checklist covers every layer of a Meta ads account.
Tracking Audit#
- Pixel firing on all pages?
- CAPI configured and active?
- Event Match Quality above 6?
- No duplicate events?
Account Structure Audit#
- Using CBO/Advantage Campaign Budget?
- Ad sets hitting 50 conversions/week?
- Audience overlap below 30%?
- Clear testing vs. scaling separation?
Creative Audit#
- Fresh creative in last 2-4 weeks?
- CTR above 1%?
- Frequency below 3?
- Multiple concepts testing?
