Black Friday / Cyber Monday can make or break your year. CPMs spike 30-100%, competition is fierce, but the buyers are ready. Here's how to win.
Timeline#
- 8 weeks out: Creative production and testing
- 4 weeks out: Warm up audiences with content
- 1 week out: Pre-launch buzz and early access
- BFCM week: Go hard on scaling winners
Budget Strategy#
Plan 2-3x normal spend during BFCM. Accept higher CPAs as cost of competition. Don't try to maintain off-season efficiency—focus on volume during the window.
Creative Approach#
BFCM creative needs to cut through noise. Clear offers, urgency, countdown timers. Don't get cute—clarity wins during sale periods.
