Carousel ads let you show multiple images or videos in a single ad. They're interactive, engaging, and work well for specific use cases.
When to Use Carousels#
- Multiple products to showcase
- Step-by-step process or story
- Different features or benefits
- Before/after transformations
Carousel Best Practices#
First card is crucial—it determines if people swipe. Create visual continuity across cards. End with a strong CTA card. Test 3-5 cards vs. 10 cards.
Dynamic Carousels#
For catalog campaigns, Meta automatically populates carousels with relevant products. Great for retargeting cart abandoners with exactly what they viewed.
