Great copy can 2x your conversion rate. Bad copy can tank even the best creative. Yet most advertisers treat copywriting as an afterthought.
The Hook Formula#
You have 1-2 lines to stop the scroll. Effective hooks: call out your audience directly, make a bold claim, ask a provocative question, or lead with a specific result.
Body Copy Structure#
Problem-Agitation-Solution works consistently. Identify the pain, amplify it, present your product as the solution. Keep it scannable—short paragraphs, bullet points.
CTAs That Convert#
Match your CTA to the funnel stage. Cold: 'Learn More', 'See How'. Warm: 'Shop Now', 'Get Started'. Hot: 'Buy Now', 'Claim Offer'.
