Proper image specs ensure your ads look sharp and aren't rejected. Here are the specifications for every Meta image placement.
Feed Images (FB/IG)#
- Aspect ratio: 1:1 (square) or 4:5 (portrait)
- Resolution: 1080x1080 or 1080x1350 minimum
- File format: JPG or PNG
- Text: Keep text minimal—heavy text lowers reach
Stories Images#
- Aspect ratio: 9:16 (vertical)
- Resolution: 1080x1920
- Safe zones: Key content away from top/bottom 14%
Carousel Cards#
- Aspect ratio: 1:1 (must be consistent across cards)
- Resolution: 1080x1080
- 2-10 cards per carousel
