Reels is Meta's fastest-growing placement. The algorithm favors it, inventory is expanding, and costs are often lower than Feed. But Reels requires different creative.
Reels Specs#
- Aspect ratio: 9:16 (vertical)
- Resolution: 1080x1920 minimum
- Duration: 15-60 seconds (15-30 performs best)
- Sound: Assumed ON (unlike Feed)
Creative That Works#
Native-feeling content outperforms polished ads. UGC style, trending sounds, text overlays. Hook in first 1-2 seconds. Fast pacing. Authentic over produced.
Reels-First Strategy#
Consider creating for Reels first, then adapting for other placements. The constraints force better hooks and tighter storytelling.
