Shopify and Meta are a natural pairing. The integration is straightforward, and most successful DTC brands run on this stack. Here's how to set it up right.
The Facebook & Instagram App#
Install from Shopify App Store. It handles: Pixel installation, CAPI setup, catalog sync, checkout tracking. The native integration is better than manual setup for most stores.
Catalog Setup#
Connect your product catalog for dynamic ads. Products sync automatically. Check for errors in Commerce Manager—product disapprovals tank dynamic ad performance.
Campaign Strategy for Shopify#
ASC campaigns leverage your catalog automatically. Combine with strong prospecting creative and retargeting for cart abandoners. See our ecommerce playbook.
