Stories are full-screen, immersive, and increasingly important as inventory grows. But Feed creative doesn't work here—you need dedicated vertical assets.
Stories Specs#
- Aspect ratio: 9:16 (vertical)
- Resolution: 1080x1920
- Duration: Up to 15 seconds per story
- Safe zones: Keep key content away from edges
Creative Best Practices#
Use the full vertical canvas. Large text for readability. Fast pacing. Strong CTA—swipe up or tap. Motion and animation grab attention. Sound helps but assume some will watch muted.
Stories vs. Reels#
Similar format, different context. Stories feel more personal/ephemeral. Reels feel more like entertainment/discovery. Test both with your audience.
