Getting video specs wrong means cropped content, rejected ads, or poor performance. Here are the specifications for every Meta video placement.
Feed Video (FB/IG)#
- Aspect ratio: 1:1 or 4:5 (4:5 gets more real estate)
- Resolution: 1080x1080 or 1080x1350
- Duration: Up to 240 minutes (15-60 seconds recommended)
- File size: Up to 4GB
Stories/Reels#
- Aspect ratio: 9:16 (vertical)
- Resolution: 1080x1920
- Duration: Stories up to 15s, Reels up to 60s
- Safe zones: 250px from top/bottom
General Requirements#
Format: MP4 or MOV preferred. H.264 compression. At least 30fps. Captions recommended (auto-generated or burned in).
