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Meta Conversions API Setup: Server-Side Tracking Guide

Set up Meta Conversions API (CAPI) for complete tracking. Recover the 20-40% of conversions browser-side tracking misses.

Meta Conversions API Setup: Server-Side Tracking Guide
Since iOS 14.5, browser-based tracking misses 20-40% of conversions. Conversions API (CAPI) sends data directly from your server, bypassing browser limitations.

Why CAPI Is Essential#

  • Recovers conversions blocked by iOS privacy, ad blockers, browser restrictions
  • Improves Event Match Quality (aim for 6+)
  • Better optimization signal for the algorithm

Setup Options#

Shopify: Enable in Facebook & Instagram app (5 minutes). WooCommerce: Use official Meta plugin. Custom: Server-side GTM, Stape.io, or direct integration.

Deduplication#

Both pixel and CAPI send the same conversion. Use matching event_id parameters to prevent double-counting.

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