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MBell Media

Service

Performance Media

Search, shopping, and programmatic to scale beyond social.

Outcomes

  • •Query driven landing experiences
  • •Feed and product data optimization
  • •Cross channel budget orchestration

Deliverables

  • •Search campaign architecture
  • •Shopping/feed and product data setup
  • •Programmatic/YouTube plan where relevant
  • •Landing page recommendations and tests
  • •Cross-channel reporting dashboard

In practice

Northbeam
Northbeam
Efficiency unlocked with signal-driven structure
–34% CPA

Process

  1. Step 01

    Search & Shopping

    Query‑driven architectures, feeds, and on‑site alignment.

  2. Step 02

    Programmatic

    Audience, creative, and placements tuned to objectives.

  3. Step 03

    Measurement

    Incrementality and MMM‑friendly telemetry where practical.

  4. Step 04

    Scale

    Cross‑channel orchestration that respects marginal efficiency.

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