Service

Strategy

Positioning, segmentation, and full funnel frameworks that turn complexity into clear, scalable plans.

Outcomes

•Clarified ICP and messaging hierarchy
•Media and creative roadmaps
•Attribution and measurement plans

Deliverables

•ICP brief and segment map
•Positioning + messaging hierarchy
•Channel plan and experimentation roadmap
•Creative + media briefs templates
•Measurement framework (North Star, L1/L2 KPIs)
•Attribution guidance and reporting views

In practice

Northbeam

Efficiency unlocked with signal-driven structure

Process

Step 01
Discovery & Signal Map
ICP, segments, and channel‑signal mapping. Aligns team on jobs‑to‑be‑done and measurement.
Step 02
Positioning & Messaging
Narratives and proof points organized into a reusable hierarchy for creative and web.
Step 03
Roadmap & Experiments
6–12 week plan: tests, briefs, and decision cadences with clear success criteria.
Step 04
Measurement
Attribution plan with leading indicators and weekly insight rituals.